Liberty Shoes

For Liberty Shoes’ Independence Day campaign, the focus was on conveying that freedom isn’t just a word, it’s about taking responsibility and owning our actions. The message encouraged reflection on how we view and appreciate freedom, without taking it for granted. As Assistant Art and Set Director, I played a key role in managing time and overseeing preparations for the 48-hour shoot, executed by the in-house production studio. The film is available on YouTube as well, with 3.6M views.